Behind the design
From passionate surfers to ocean enthusiasts, Reef and Waves is bringing a California-style surf shop based on user experiences needs. 51% of users won't go further in their purchases with a website that does not take into account aesthetic. It was important to build a UX that will not only be beautiful but also guiding users towards their goals.
Products, colors, font, CTA sections are studied and designed to make shoppers comfortable during their experience. When their create their account they have access to more features based on their previous purchases (referral program).
The brand inspires us to take time to breathe, connecting to the nature, socializing and have the best equipment to develop the best of our potential.
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